A special gift for Labor Day - the advance payment from a Brazilian customer has arrived

Number of visits：19 seconds Update time：2025-05-13

A special gift for Labor Day - the advance payment from a Brazilian customer has arrived

Just after the Labor Day holiday, I received an exciting news: the advance payment from a Brazilian customer has been successfully received, marking the official launch of our project for two trackless cart transport equipment. In fact, the customer had arranged the remittance as early as April 30, but due to the delay in bank settlement during the holiday, the payment was officially confirmed after the holiday. At this moment, I can't help but review the past three months of cooperation - from the initial inquiry to the final transaction, every step embodies the trust and efforts of both parties.

From inquiry to transaction: three months of trust accumulation

1. Efficient communication is the basis for closing orders

In international trade cooperation, time difference is often a key factor affecting communication efficiency. There is an 11-hour time difference between Brazil and China (12 hours in winter time), which means that the customer's working hours are often our late night. In order to ensure smooth communication, I have developed a habit: as long as I see the customer's message, I will reply as soon as possible no matter how late it is. The customer is also very powerful, and he often confirms effective information in the middle of the night.

Sometimes, I am still replying to customers' emails or WhatsApp messages at 11 o'clock in the evening or even 1 o'clock in the morning. This "always online" state makes customers feel our professionalism and sincerity. In one communication, the customer mentioned: "I am surprised by your response speed, which makes me full of confidence in cooperation."

2. Trust test at the Canton Fair: Why do customers choose us instead of our peers?

During the cooperation process, an interesting episode made me more convinced that trust is the core of the deal. A friend of this Brazilian customer attended this year's Canton Fair and met our peers at the exhibition. In theory, customers can compare the products of other suppliers, and even in terms of trust, our peers at the Canton Fair are higher than us. However, this customer did not communicate deeply with competitors at the Canton Fair, but firmly chose us.

Why?

Professionalism and customized services: We not only provide standardized trackless cart solutions, but also optimize the design according to customers' rock material transportation needs to ensure that the equipment is more in line with on-site working conditions.

Price competitiveness: Under the premise of ensuring quality, we give a very competitive quotation and provide flexible payment methods.

Additional value-added services: We designed a personalized LOGO spray for customers free of charge, and added some practical additional functions to let customers feel the "beyond expectations" service experience.

These details make customers realize that we are not only a supplier, but also a trustworthy partner.

At the end of the transaction, the customer said: My competitors have after-sales service points in Brazil, but we don't. I know the meaning behind this sentence is, how to get after-sales guarantee? I listed our product structure and the failure rate of products in previous years to him, and why we can't set up after-sales service stores (control costs). Our products win the choice of customers with simple structure and low failure rate.

The key to the transaction: Go beyond the price war and win orders with professionalism and sincerity

In international trade, many customers will fall into the cycle of "price comparison", especially in the machinery and equipment industry, where price is often one of the decisive factors. But in this project, I deeply realized that price is just a stepping stone, and the real transaction depends on trust and professionalism.

1. Deeply understand customer needs and provide accurate solutions

During the initial communication, we did not rush to quote, but first learned about the customer's transportation scenario, rock weight, working environment and other details in detail, and even asked the customer to provide on-site photos or videos in order to more accurately recommend equipment configuration. This "solve the problem first, then talk about the price" approach allows customers to feel our professionalism.

2. Quick response and shorten the decision-making cycle

In international trade, customers' decision-making cycles are often long, and quick response can effectively shorten this process. Whether it is a technical problem, payment method, or logistics arrangement, we can give a clear answer in the shortest time to avoid customer hesitation or turning to other suppliers due to communication delays.

3. Service beyond the contract: Let customers feel "extra value"

In addition to core products, we also proactively provide:

Free LOGO design (enhanced brand belonging)

After-sales support plan (remote guidance + local service team cooperation)

Although these "value-added services" increase our costs, they greatly improve customer satisfaction and loyalty.

Conclusion: Trust is priceless, service is eternal

Looking back on these three months, from replying to messages late at night to the trust test at the Canton Fair, to the final advance payment, I have deeply realized that the success of international trade depends not only on products, but also on the trust between people.